Current Coaching: More Rhetoric Than Actual Help

This animation encapsulates the majority of current coaching approaches: "People have all the resources they need - either within them or within easy reach." This might work for some people and some situations, but it strikes me as more rhetoric than real help. Positive change is much more painful and time-consuming than coaches want potential clients to believe. https://www.youtube.com/watch?v=rb59hZ02MQc&hd=1